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Stage – ID5: Distribute the Product

This stage includes not only manufacture, quality control, packaging and distribution throughout the product's lifecycle, but also legal, financial, business development, training and other support activities.

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Task Overview

First adopters may have a big impact on the clinical success and reputation of your brand, so it’s important to be ready to adapt.

What you need to do:

Consider the following:

  • A slow release process will allow any technical problems to appear and be rectified, and therefore meet wider market needs more successfully.
  • Different versions or models are usually responses to changes in production and usage.
  • Make sure there are procedures for monitoring performance and managing changes to the product, and details are recorded in a required project technical master file.

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