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Stage – ID5: Distribute the Product

This stage includes not only manufacture, quality control, packaging and distribution throughout the product's lifecycle, but also legal, financial, business development, training and other support activities.

Select a task name below for more information

Task Overview

Assuming that your product is successful, increased sales will raise demands on your cash flow, which will need to be controlled to maintain business viability. Too fast an expansion could be disastrous, unless there is a cash reserve to cover these high initial costs.

What you need to do:

  • Seed third round venture capital funding, or approach the capital market
  • Consider a sale to another company
  • Going public and selling shares on the stock market, might also generate cash to support the business.
  • Investigate new opportunities with founders who often move on from one successful endeavour to another – you might be able to get involved in other early stage opportunities.